Holiday Inn: Moments of Joy by Ogilvy Shanghai

Holiday Inn China has launched a new campaign featuring Chinese travellers and Holiday Inn staff sharing their experiences of the brand from China and abroad.

The Moments of Joy campaign kicks off with an ad featuring the story of a long-standing Holiday Inn customer, Kong Jia, who has been a member of the groups’s IHG Rewards Club for 23 years.

The campaign also includes an out-of-home component.