Stimorol: advert-top-1 by Ogilvy Paris
- Location:
The spirit of Stimorol chewing gum, “Dare to Open Your Mouth”, now let’s you get your message across on its gum pack.
The brand is the icon of confidence. So, when Ogilvy, Paris proposed an idea that assumed a design relaunch for a limited-edition process of the packs as well as choosing the right lines to put on them… Stimorol put its message where its mouth is.
Universal messages for universal situations that when put into situ....are quite bold. We'll leave it to your own imagination. For instance...
In the work place... The Stimorol gum pack reads "You nailed it" A little seduction... The Stimorol pack reads "You're cute. Can I keep you?" In bed at the house of your good friend... The Stimorol pack reads “ Best Mom Ever”.
With the bold attitude and signature strong taste of Stimorol, you can bet something incredible, strange, funny or cool is going to happen. It's always too good to be true, too awesome or too bizarre to be believed.
Credits
Executive creative director: Emmanuel Lalleve
Creative director: Regis Boulanger, Romain Repellin
Creative team: Salome Voldoire, Korantin Grall
Strategic planning director: Hadi Zabad
Business director: Ben Messiaen
Account manager: Eloïse Haye, Nicolas Boivin
TV producer: Diane de Bretteville
Head of music & sound: Johanne Kenniche
Production: Quad
Director: Manu Coeman
Producer: Karen Barel
Director of production: Frédéric Benoît
Director of photography: Stéphane Vallée
Stylist: Audrey Belin
Editor: Eric Jacquemin
Post producer: Claire Prud’homme
Studio: Chez The
