Kronenbourg 1664: advert-top-1 by Ogilvy & Mather London

Ex-footballer and Kronenbourg brand ambassador Eric Cantona has returned to the land of Alsace for Kronenbourg 1664’s latest campaign, ‘Le Scarecrow Suprême’. On a mission to protect the unique Strisslespalt hops used to make the beer, Cantona embodies a life-size scarecrow who will stop at nothing to guard the hops from a swarm of pests and distractions.

The campaign takes the form of a series of short films set in Kronenbourg’s birthplace Alsace, France. Playing on the idiosyncracies and eccentricities of the region, Cantona’s varied escapades demonstrate his dedication to the cause: 1664’s Taste Suprême. The social campaign will be served on Facebook and YouTube, and will also be available to watch on a bespoke branded Amazon landing page – one of the first brands to have built this in partnership with the retail giant.