Boots: #ShowThemYouKnowThem by Ogilvy & Mather Advertising & London
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Boots’ Christmas campaign has taken a nostalgic turn, telling the story of two real-life sisters over four decades as they exchange gifts.
The 60-second film, which launched this Saturday on ITV’s X-Factor, plays out to a re-recorded version of Yazoo’s 1982 hit, Only You, and looks to show how a single gift can show someone you truly know them.
Chief Creative Officer
Andy Forrest & Nicola Wood
Rachel Hough (Hogarth)
Agency Production Assistant
Emma Griffin (Hogarth)
Ben Skelsey, Managing Partner
Stuart Lundy, Business Director
Kathryn Smith, Account Director
Daniella Allard, Account Manager
Alice Duston, Account Manager
Media Planning & Buying
James Sorton MD of commercials and music
Director of Photography
Edwin K Gibbon
Karen McGarrity & Kathleen McDermott (sisters)
Ella Morrison & Eve Morrison
Mhairi Waddell & Megan Holgate
Harriet Slater & Seren Whyte
Henning Knoepfel - Soundtree
Music arranged by Luis Almau for Soundtree Music Limited
Music produced by Luis Almau and Peter Raeburn for Soundtree Music Limited
Original music written by Vince Clark
Vocals Alison Moyet
Music supervision Soundtree Music and Native Music.
Jonnie Scarlett - The Quarry.
Grammercy Park Studios
Daniel De Vue - Glassworks