Greenpeace: Save The Arctic by Ogilvy & Maher Singapore
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Ogilvy & Maher together with Greenpeace Australia created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change.
The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative.
The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity back into the iceberg, with the effect getting stronger as more people get involved.
Chief Creative Officer: Eugene Cheong
Executive Creative Director: Melvyn Lim
Creative Director: Xander Lee
Senior Copywriter: Augustus Sung