Greenpeace: advert-body-3 by Ogilvy & Maher Singapore

Ogilvy & Maher together with Greenpeace Australia created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change.

The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative.

The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity back into the iceberg, with the effect getting stronger as more people get involved.