Urban Vision: Ad/sorbent by Ogilvy Italy

Agency: Ogilvy Italy
Client: Urban Vision
Date: May 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
224 votes
The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

15 days, 4 environmentally useful billboards, 3 of the most polluted cities in Europe, 67,612 cars disappeared. Advertising reducing outdoor pollution vs adding to the problem?

Ogilvy Italy, in partnership with Urban Vision (one of the leading Italian outdoor companies) created Ad/sorbent and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath technology, a made in Italy, cutting-edge fabric that captures and absorbs air pollution.

Credits

Chief creative officer: Giuseppe Mastromatteo, Paolo Iabichino

Client creative director (art director): Giordano Curreri

Client creative director (copywriter): Marco Geranzani

Senior art director: Gigi Pasquinelli

Senior copywriter: Serena Pulga

Additional credits: Graphic artworker: Mario Colombo

Client service director: Daniele Bacigalupi

Account supervisor: Giulia Calderoni

Print producer: Milena Sirtori

Producer: Lorena Padovan