Motorola: advert-top-1 by Ogilvy Group

Motorola is continuing its comeback into the mobile space with a new television commercial that features the shareability of its Moto Z family.

The new spot shows a dinner party with the guests more involved in their phones rather than their conversation, until a platter of new Motorola Moto Z family phones with Moto Mods is set down at the table for everyone to try. Then the fun begins, as the guests play with the phones to show off what the pods can do, like the sharp snap-on projector. A release by the company said the new spot “will allow consumers to achieve a better phone-life balance by sharing and enjoying experiences with others through the various Mods, outside of the phone screen.”

The new spot was done by Ogilvy, an agency that once helped vault the Motorola Razr to fame a decade ago. This is the third commercial for Motorola and fans will note the familiar use of the sonic branding of “Hello Moto” plus the traditional batwings logo.