The Drum Awards for Marketing - Extended Deadline

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Client: Amazon
Date: Mar 2018
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Coinciding with the new season launch from over 75 brands, Amazon's latest campaign articulates the youthful energy of Amazon Fashion. The #FreshItUp with Amazon Fashion campaign stems from the insight that today’s youth is looking for freshness in everything they do every day, creating a subtle distinction within their peer group.

Featuring in the TVC, Bollywood celebrities, Yami Gautam and Saqib Saleem are the face of this campaign and the commercial was unveiled via Instagram Live today.