Chemours: advert-body-2 by Ogilvy
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Since the beginning of time, there have been thousands of inventions and inventors that haven’t gotten their due and left out of the history books – inventors who have invented things we use every day, though we never knew their names.
With a new campaign for National Inventors Month, Chemours is celebrating the overlooked inventors. By creating an original song with original lyrics and an accompanying animation, they’ve invented 'An Ode to the Overlooked,' a two-minute song and film for overlooked inventors.
The tune celebrates the inventors of the windshield wiper (Mary Anderson), the ice-cream maker (Nancy Johnson), refrigeration (William Cullen), and others who have invented everything from batteries to security cameras and air conditioning.
In addition to the main video, Ogilvy has also created a teaser video to launch the ode, as well as a series of gifs that focus on individual inventors and their inventions.
Credits
Account Team
Rasika Narang
U-Lynn Lee
Nur Yusuf
Virginia Albert
Creative Team
Hayley Grassetti
Zachary Bucker
Tom Greenwood
Mike Hahn
Joe Perry
Production Team
Lauren Ziffer
Amanda Kresge
Karl Westman
Oliver Horvat
Legal & Licensing
Gloria Hall