Schweppes/Coca-Cola Brasil: The Dress for Respect by Ogilvy Brazil
- Location:
86% of Brazilian women have been harassed in nightclubs. Still, many men don’t see a problem in this. So Schweppes invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the three women were touched without their consent.
As they walked around the place and were approached by men, the information was sent to a control-unit via wifi, registering the amount of times each woman was touched. In the end of the night, Schweppes had turned the interactions into revealing data. This live research was now published in video, in which Schweppes encourages men to rethink their behavior and approach women with more respect.
Credits
Agency: Ogilvy Brazil
Campaign: The Dress for Respect by Schweppes
Time: 2 minutos
Product: Schweppes
Client: Coca-Cola
Presidente Ogilvy Brazil Group: Fernando Musa
ECD: Félix del Valle
Art director: Edu Cesar/André Oberg
Copywriter: Maria Clara Cardão/Frederico Teixeira
Planning: Thais Frazão/Gabriela Rodrigues
RTVC: Fabiola Thomal
Account: Paula Fernandes/Aline Messa
Media: Silvia Mekaru/Mariana Areia/Filipe Machado
Content studio: Thiago Frias/Luccas Ribeiro/Thea Rodrigues
Client approval: Francesco Cibó/Vinicius Limoeiro/Laura Hue/Bruno Allonso
Production Company: Volcano
Directr: Giancarlo Barone
Executive producer: Enzo Barone/JP Albuquerque
Photography: Alberto La Salvia
Volcano team: Bianca Bunier/Mariane Correa/Marcos Viana
Post production: Volcano
Video editor: Guilherme Caldas
Clothes: Paula Abarno
Producer cast: Mei Yi Ho
Tech: Bolha Comunicação
Sound: Jamute
Sound team: Sabrina Geraissate/James Pinto
