LiveOnNY: advert-body-2 by Ogilvy Brasil
- Location:
Los Angeles-based Central Films award-winning director Rodrigo Garcia Saiz teams up with Ogilvy Brazil and former military CNO’s (Casualty Notification Officers) to deliver heartwarming news to hopeful organ-awaiting patients in poignant PSA ”News of Hope” for NYC organ donation network LiveON NY.
The emoyional spot follows three former CNO’s, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, the sentiment is shifted and they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange.
Credits
Client: LiveON NY
Spot titles: News of Hope
Airdate: April 2017
Agency: Ogilvy Brazil
Chief Creative Officer: Claudio Lima
Executive Creative Director: Felix Del Valle
Copywriter(s): Marcos Botelho
Art Director(s): Bruno Montoro, Fabio Natan
Head of Production: Rafael Rosi
Production Company: Central Films
Director: Rodrigo Garcia Saiz
Director of Photography: Mateo Londono
Producer(s): John Barreiro
Executive Producer(s): John Barreiro
First Assistant Director(s): Raul Senties, Hector Flores
Sound: Nicolas Cruz
Editorial Company (with location): Whitehouse Chicago
Editor(s): Carlos Lowenstein
Assistant Editor(s): Meaghan Rahamut, Lauren Pecson
Editorial Producer(s): Dawn Guzowski
Post Production (with location): StratoStorm Brasil
Colorist(s): Acauan Pastore
Post Producer(s): Helena Hilario
Post Supervisor(s): Mario Pece
Music Company (with location): Chris Jordao Sao Paulo
Music Producer(s): Chris Jordao, Xanna D’aguiar
Composer(s): Karl Steinert, Eric Lee
