Zulily: Something Special Every Day by Office of Baby
- Location:
Featuring a comedic cast of characters, the new Zulily campaign reinforces the company's mission of bringing its customers ‘Something Special Every Day.’
The brand is taking on a tonal shift to embrace the absurd with a multi-platform new campaign (TV, social) designed to highlight what's different about their retail brand and the discovery process they provide for customers. Because Zulily's process is curated for every user, each subscriber can get served up some pretty crazy stuff. This insight led to a very funny series of videos that are an extreme departure for a brand usually focused on more straightforward stories of their shoppers.
The campaign breaks the fourth wall to include the announcer talking to the customers, giving them advice on how to use Zulily to better their lives, with comic results.
Credits
CLIENT: zulily
AGENCY: Office of Baby
Paul Caiozzo - Chief Creative Officer
Nathan Frank - Executive Creative Director
Megan Sheehan - Creative Director
Kelsey Shang - Art Director
Mai Huynh - Executive Producer
PRODUCTION: Caviar Content
Director - Zach Math
Executive Producer Managing Partner - Jasper Thomlinson / Michael Sagol
Head Of Production - Casey wooden
Producer - Brian Etting
POST PRODUCTION: Mack Cut
Editor: Erik Laroi
Assistant Editor: Danielle Minch
Mixer/Sound Designer: Sam Shaffer
Flame Artist: Jimmy Hayhow
Assistant Flame Artist: Kaitlyn Jackson
Executive Producer: Gina Pagano
Producer: Margarita Muted
Connor Hall - Project Manager
MUSIC: Asche & Spencer
