HotelTonight: HotelTonight out of home campaign by Odysseus Arms
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
HotelTonight has launched its first out of home (OOH) advertising campaign in the New York City metro area. Aimed at appealing to residents and visitors to the city, this is the latest in a series of major marketing initiatives for the last-minute hotel booking app, which included partnerships with the New York Yankees, Madison Square Garden, AEG and Chelsea Football Club.
The campaign, which runs through the end of the summer, will be featured at more than 2,000 high-traffic locations, including subway/rail platforms, buses and other commuter viewpoints (including a large billboard over the Lincoln Tunnel's westward entrance). HotelTonight ads will also be heard across radio, podcasts and streaming platforms in the NY market.
Creative: Odysseus Arms, HotelTonight
Media Buy: Blackwood Seven