Huggies Pull-Ups: Calling All Big Kids by Nylon Studios & Ogilvy & Mather Chicago

Music and audio company Nylon Studios takes a fresh and contemporary spin on the beloved Pull-Ups jingle from the early 90s in a new 30-second spot out of Ogilvy & Mather, Chicago.

The music-driven spot features ‘big kids’ jamming out to the revamped heritage melody - now featuring a rap-talked verse - as they enjoy themselves in a variety of colorful and playful settings.

Nylon Studios’ creative team remixed the signature "I'm a big kid now!" melody, infusing a new energy that resonates with today's parents.

Nylon's NYC team worked closely with their Australia-based composer Scott Langley to optimize creative collaboration and timely delivery through its cross-Pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.