Creative Works

Women's Equality Party: Equality. Not everyone gets it. by Now

Agency: Now
Date: Jun 2017
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Now has created a parody election film for the Women’s Equality Party, which stars PR consultant Siobhan Sharpe of the BBC’s comedy programme W1A.

The film sees Sharpe asked a series of questions around whether she believes in social equality, whether she is a feminist and whether she would vote for the Women’s Equality party.

"We are grateful that Siobhan took time out of what she said was a very busy schedule to be interviewed,” said Women’s Equality Party leader Sophie Walker. "Siobhan had a very interesting exchange of views with our team, who were pleased to help clarify for her some of the finer points of our manifesto. And some of the less finer points."

Melissa Robertson, chief executive of Now, added: "It's all like this massive no-brainer. We all want more equality, and it turns out that, apparently, there's literally enough equality to go around. It just needs everyone to have it. Big thanks to the awesome Jessica Hynes for turning round a powerhouse 'Siobhan Sharpe' performance.”

Credits

Executive Creative Director: Remco Graham

Copywriters: Roger Morris

Chief Strategy Officer: Kate Waters

Planner: Emma Barry

Client Service Director: David Mannall

Filmography & Editing: Louie Connaris

Media agency: Mediacom