Women’s Equality Party: Vote Tabitha Morton by Now

Agency: Now
Date: Apr 2017
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Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Metro Mayoral elections on May 4th.

As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties and one female UKIP candidate. Morton’s agenda prioritises the ending of violence against women and redressing the gender pay gap.

To encourage Liverpool residents to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality.

Credits

Executive creative director: Remco Graham

Art director: Clint Harding

Copywriter: Roger Morris

Additional credits: Head of design: Aaron Moss

Chief strategy officer: Kate Waters

Planner: Emma Barry

Account director: Samantha Vine

Agency producer: Callum Furminger

Media: Posterscope