BT: Moments by Now
- Location:
BT Business and Public Sector is exploring the major impact that chance relationships at work can have on people’s lives in a new campaign launching today (6 July).
Created by Now, the Moments campaign will feature a total of six films reconnecting people that changed the course of each other’s lives. The ads were filmed live and as such the real conversations that are featured are completely unscripted.
One spot tells the story of Francesca Brown, who set up a youth organisation helping girls in deprived areas through sport. She was inspired to take the leap by her her former boss and professional footballer Tyrone, who she calls in the film to express her gratitude for believing in her.
Credits
Brand: BT Business and Public Sector
Client name and job title: Claire Sadler, Group Brand Director, BT
Alice Tendler, GM Brand Marketing & Comms, BT
Zaid Al-Qassab, Chief Brand and Marketing Officer, BT
Tracy Barter, Senior Marketing Manager, BT
Brief (in just a few words): To demonstrate the value of relationships in business.
Creative agency: Now
Project name: Moments that matter in business
Executive Creative Director: Remco Graham
Art director: Clint Harding
Copywriter: Juliet Kent
Strategist: Ben Stewart
Business Director: Toby Fairclough
Account director: Sam Vine/Katie Creighton
Account manager: Luciana Bhangu
Agency producer: Jeremy Muthana
Media agency: Maxus
Company Producer: Jeremy Bannister
Director: Max Fisher
Production company: Outsider
Post production: Tenthree
Sound: TBC
