Peet's Coffee: advert-body-1 by North
- Location:
Cold-brewed coffee seems to be everywhere — but, more often than not, it’s not fully cold brewed. Peet’s Coffee & Tea and Portland-based agency North highlight that difference in a new campaign for Peet’s Coldcraft line of Cold Brew coffees.
Peet's leveraged its fifty-plus years of handcrafted expertise to develop a line of bottled Cold Brew, currently sold only in its home state of California. To drum up excitement around the product line, Peet’s turned to North to develop a creative and highly integrative marketing campaign throughout California.
Creative focused on calling out the difference by highlighting the benefits of Peet’s process of cold brewing and ensuring cold through its owned chilled delivery system: fresh and better flavor. The video ad pairs LA artist Harriet Brown’s track “Cryptid” with images of Santa Clauses, cool cats, snow globes, and orcas (carrying bottles of coffee, naturally). The campaign includes social video, an out-of-home BART station takeover, and custom mobile ad units.
Credits
Peet’s Coffee
CEO, Peet’s Coffee - Dave Burwick
General Manager, Coldcraft - Tiffin Groff
Marketing Director, Coldcraft - Gretchen Koch
Marketing Director, Brand, Peet’s Coffee - Andrea Fernandes
Experiential Marketing, Coldcraft - Tanya Clark
Associate Marketing Manager, Coldcraft - Adrien Langeard
Public Relations, Brand, Peet’s Coffee - Elizabeth Ricardo
North
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Mark Ray
Executive Producer - Steve Rauner
Art Director - Kaleen Anderson
Copywriter - Kristina Day
Producer - Matt Genz
Brand Director - Loralee Stapleton
Brand Manager - Erica Stenson
Executive Strategist - Jordan Delapoer
Assistant Brand Strategist - Lucila Cejas
Social/Digital Media Manager - Caroline Desmond
OOH Production Design - Andy Kendig
Project Manager - Peter Calandra
Editorial producer - Matt Genz
Editor - Leif Hanson
Music Director - Mark Ray
