The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Nordstrom
Client: Nordstrom
Date: Aug 2017
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Nordstrom launched a new national brand campaign shot by photographer Max Farago with video by director Clara Cullen, which celebrates the best of fall fashion.

The campaign debuted on August 7 in the US and will launch on September 4 in Canada with print, digital, social, out of home and video components.

The campaign vision and concept was developed by Olivia Kim, vice president of creative projects at Nordstrom, who has set the creative tone for the retailer's last five brand campaigns. Kim along with her creative team tapped Farago and Cullen, the husband and wife creative duo favored by the fashion world, to bring their vision to life.

The campaign features intimate and honest portraits of models and non-models alike, minimally edited and styled how people really dress to depict a modern and relevant perspective on a high-fashion campaign. The full campaign imagery and videos can be seen at Nordstrom.com/Fall2017.

Credits

Photographer: Max Farago

Video director: Clara Cullen

VP of creative projects: Olivia Kim