Touch Yourself by Nice and Serious

A team of creatives from ethical agency Nice and Serious are the latest to use innovative creative to encourage female boob checking, releasing an artfully illustrated animation and microsite entitled ‘Touch Yourself’.

The colourful hero film features a variety of different animation styles to convey the methods women should use to check for signs of breast cancer. The music track, composed by web developer Marel Legane, is layered to add a 1980s ‘sexy vibe’ to the fun but provocative video.