Netflix: advert-top-1

Video streaming company Netflix has underlined its commitment to casting and hiring black talent in an ad to coincide with the Black Entertainment Television (BET Awards) on 25 June.

Coming just days after the launch of Luke Cage season 2, its Marvel adaptation of the bulletproof black superhero, the TV ad features the likes of Spike Lee, Laverne Cox, Ava DuVernay, Alfre Woodard, Lena Waithe and Justin Simien, among others.

It is an expression of the company’s Strong Black Lead initiative that is looking to develop black voices in its leading shows.