Renault: advert-top-1 by Neogama
- Location:
The Hulk, one of Marvel’s most famous characters, has been selected for the first time in Latin America for a commercial. Created by Neogama for the release of the Renault Kwid, the superhero stars the release campaign for the SUV of compacts, that lands in the Brazilian market on august.
In the film, set in Sao Paulo, the Hulk and the Kwid star in an action script, passing by places like Minhocao, Paulista Avenue and an epic climb in the Altino Arantes building – Banespa. In the way, the new car is placed in situations that highlight some of its features, like sturdiness, higher ride height and design and other characteristics of an SUV.
To transform the fantastic realism in a feeling that the hero is indeed at the streets of Sao Paulo, the film gets the post production (3D) from the british Framestore, responsible for the special effects of many blockbuster movies, like Avatar, Harry Potter and Avengers: The Age of Ultron, among others.
The release campaign for Renault KWID will be disclosed in open and cable TV, movie theaters, press, digital media and out of home media.
Credits
Agency: Neogama
Client: Renault
Chief Creative Officer: Alexandre Gama
Creative Director: Fabio Mozeli, Márcio Ribas
Copywriter: Marcelo Carvalho, Rafael Zoehler
Art Director: Gabriel Marcondes, Rommel Vaz
Head of Production: Mariah Bayeux
Agency Producer: Paula Alimonda
Account: Fabio Losso, Rodrigo Moraes
Planner: Albano Neto
Media: Luiz Gini
Production Company: PBA CINEMA
Director: Jonathan Gurvit
Co-director: Santiago Dulce
Film Editor: Rami D'Aguiar
Post Production: Framestore
Sound Design: Satélite Áudio
Marvel Partnerships: Chris Lisciandro, Greg Gustin
