Agency: Music
Client: U+I
Date: Mar 2017
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Branding and communication Music today announced they are working with property regeneration specialists U+I to brand, promote and communicate the vision for Manchester’s Mayfield site. U+I’s vision was revealed at MIPIM with a film and presentation created by Music.

Central to the film is a poem, commissioned by Music, entitled ‘Manchester’s Sprawling’ written by David Scott AKA ‘Argh Kid’. The poem is read over film footage from the derelict Mayfield site and images from the City’s past and present.

The film and poem celebrate the city’s innovation, inclusivity and assertiveness, as well as presenting a vision for U+I’s approach to the regeneration of the landmark Mayfield site next to Piccadilly Station.

Credits

Client services director: Sue Strange

Additional credits: Deputy chief executive: Richard Upton (U+I)