The Drum Awards for Marketing - Extended Deadline

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Client: Microsoft
Date: Dec 2016
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For the holidays, Microsoft has unveiled a video called 'The Art of Harmony' that continues last year's message of 'Spread Harmony.' This year, the tech company has brought artists, activists and entrepreneurs together to show how people from all walks of life can make the world a better place. The video - which features people including child activist Zianna Oliphant, Florida police officer Bobby White and West African refugee artist Hawa Diallo - ends with the message, "When the world seems divided, coming together can be a beautiful thing."

Credits

Co-CCO: Sean Bryan

Co-CCO: Tom Murphy

Executive Creative Director: Daniela Vojta

Executive Creative Director: Susan Young

Executive Creative Director: Jim Hord

Creative Director: Daniel Kim

Creative Director: Todd Brown

Creative Director: Chris McMurtrey

Creative Director: Scott Higgins

Creative Director: Roberto Baibich

Associate Creative Director: Nick Ciomperlik

Associate Creative Director: Susann Goerg

Copywriter: David Cappolino

Art Director: Julie Koong

Art Director: Alicia Foor

Director of Creative Technology: David Cliff

Director of Integrated Production: Aaron Kovan

Director of Interactive Production: Jeremy Adirim

Senior Producer: Melissa Tifrere

Senior Producer: Mel Senecal

Producer: Rebecca Magner

Interactive Producer: Charlotte Popper

Executive Integrated Music Producer: Eric Johnson

Music Coordinator: Sam Belkin

Account/Strategy:

John Dunleavy – President; Kevin Nelson – Managing Director; Tina Galley – Executive Account Director; Michelle Kiely –Director of Strategy; Sarah Keiber – Group Account Director; Stella Warkman –Director of Project Management; Todd Sussman – Group Strategy Director; Courtney LeBlanc – Account Director; Maria Villena – Account Executive- Ellie Choi – Account Executive; Alex Cho – Account Executive; Jessica La Torre – Project Manager

Production Company

RSA Films

Director: Jake Scott

Producer: David Mitchell

Director of Photography: Chris Soos

1st A.D.: Howell Caldwell

Line Producer: Jason Groves

Editorial

Rock Paper Scissors

Editor: Biff Butler

Assistant Editor: Mike Shugarmen

Executive Producer: Eva Kornblum

Producer: Lisa Barnable

Finishing/VFX

The Mill

Executive Producer: Melanie Wickham

Producer: Katie Kolombatovich

Lead Flame Artist: Barnsely Wood

Music

“Beauty in the World” by Macy Grey

Audio Mix

Sonic Union

Mixers: Mike Marinelli

Sound Director: Justine Cortale

Color

The Mill

Fregus Mccall