Inspiring the Future: advert-top-1 by MullenLowe London
- Location:
Inspiring the Future, run by the national charity Education and Employers, exists to help children aspire to be whatever they want - regardless of who they are and where they come from. In 2018, Inspiring the Future and MullenLowe Group are again joining forces.
This time they aim to move the conversation on, and ask society to drop the 'female' tag. Through a thought provoking online film and head-turning out of home posters, the campaign shows how the language we all use contributes to the problem of unconscious bias.
This bias towards gender limits the opportunities that children perceive they have. By dropping the 'female' prefix for builders, soldiers, surgeons, chief executives and others, society is asked to consider why we unnecessarily add a gender label to a female professional. Shouldn't people be judged on their manner, skill and output; not by applying a gender label?
Credits
Isobel Digne - Group Account Director
CJ James - Account Executive
Jo Arden - CSO
Kayley Almond - Social Strategist
Anna Jenkins - Strategy Intern
José Miguel Sokoloff - CCO
Mark Elwood - ECD
Katrina Encanto- Creative Director
EJ Galang - Creative Director
Tony Hardcastle - Creative Director
Nina Griffiths - Creatives
Charlotte Robins - Creatives
Ryan Self - Design
Elisabeth Bolzon - Design
Lucy Jay - Agency Producer
Katie Colhoun - Agency Junior producer
Production company | Furlined
Director | Zak Razvi
Executive Producer | Olly Chapman
Producer | Daisy Gautier
Francesca Willcock | Production Manager
Tom Kelly | First Assistant Director
Ula Pontikos | Director of Photography
Monty Allan | Location Manager
Sam Tidman | Art Director
Aisha Bywaters | Casting Director
Polly Mann | Wardrobe Stylist
Paul O'Reilly | Editor
Angela hart | Edit Producer
Lewis Crossfield | Colourist
Luis Almau, Henning Knoepfel | Sound Design
Hils MacDonald | Sound Post producer
Sabina Usher - Communication Strategist - Mullenlowe Mediahub
Taryn Malakou - Account Director - Mullenlowe Salt
Jamie Golunski - Senior Account Executive - Mullenlowe Salt
