Inspiring the Future: advert-body-1 by MullenLowe London
- Location:
Exactly one week on from International Women’s Day a new film reveals the reality of gender stereotyping amongst primary school children. The two minute film was shot on location at Whitstable Junior School in Kent with 20 children between the ages of 5 and 7.
When asked to draw a firefighter, surgeon and a fighter pilot, 61 pictures were drawn of men and only 5 were female.
The ‘Redraw The Balance’ video provocatively captures how, early on in their education, children already define career opportunities as male and female.
Credits
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Senior Creative Team: Katrina Encanto, Edgar Galang
Additional Credits: Account Director: Isobel Dighe
Agency Producer: Lucy Jay
Agency Designer: Ryan Self
Agency Editor: Martin Bridge
Production Company: Burger
Director: Matt Huntley
Producer: Alan Traquair
Line Producer: Simon Brooksbank
DOP: Tom Wright
Editor: Jack Foxton
Post Production: Unit
Audio Post Production: Unit