JetBlue: Pie in the Sky by MullenLowe
- Location:
Spike Lee knows New York and is a fitting tutor to teach those in Los Angeles how to eat Big Apple thin crust pizza. That's the concept behind a new promo Jet Blue is running over the next few days.
The airline will fly authentic New York City pizza all the way to LAX from today (May 9) through May 11.
In the video promo, director and producer Lee indoctrinates Angelinos in the do’s and don’ts of eating New York-style pizza for JetBlue’s “Pie in the Sky” promotion, with sound mix by NYC-based audio post production studio Plush’s Rob Fielack.
Using the iconic Patsy’s Pizzeria as the setting, the sit-down spot names the rules of eating pizza in the Big Apple from using your hands, folding a slice in half and sharing with a friend (or not) – and the cardinal sins, including using a fork and knife, or patting oil off the pie.
Credits
Chief Creative Officer: Mark Wenneker
Client: JetBlue
Agency: Mullen Lowe
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Aaron Clinger
Creative Director: Amy Ferguson
Creative Director: Julia Neumann
Creative Director, Design: Sean O'Brien
Associate Creative Director: Allison Hughes
Senior Copywriter: Teddy Miller
Junior Copywriter: Jessica Gelbwaks
Junior Art Director: Cecily Myers
Senior Experience Designer: Katie Kaplan
SVP, Group Account Director: Emily Brooks
Account Director: Matthew Duerr
Account Supervisor: Beba Rivera
Assistant Account Executive: Eddy Cao
VP, Group Strategy Director: Ellie Gogan-Tilstone
Strategy Director: Lindsay Cardinale
SVP, Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
VP, Executive Producer: Brian Smith
Assistant Broadcast Producer: Jennifer Dwyer
Senior Developer: Dan Johnston
Motion Design Lead: Joey Tomaino
Motion Designer: Samantha Yazejian
Associate Digital Producer: Taylor Nisbet
Senior Business Affairs Manager: Amy Keddy
Senior Art Producer: Kate Moore
Art Producer: Eden Alaxanian
Associate Director, Print Production and Experiential: Kristine Ring-Janicki
Assistant Project Manager: Christina Pappas
Quality Assurance Specialist: Christina Pappas
SVP, Account Director: Jaclyn Ruelle
VP, Account Director: Keith Gordon
Account Supervisor: Brittany Zahoruiko
Senior Account Executive: Kelsey Labrot
Senior Account Executive: Krystle Lischwe
Account Executive: Meg Weldon
VP, Group Media Director: Jamie Dorfman
SVP, Group Media Director: Jade Watts
Associate Media Director: Persephone Kazl
Media Supervisor: Lauren Meyers
Media Supervisor: Molly Lashner
Senior Digital Media Planner: Edelisse Nelson
Assistant Media Planner: Kathryn Cucuzza
Production Partner: Patsy's Pizzeria
Owner: Frank Brija
Production Company: Gin & Burger
Executive Producer: Dana Discordia
Executive Producer: Phil Higgs
Lead Developer: Paul Solomon
Digital Partner: WeLikeSmall
Lead Backend Developer: Todd Holmberg
Frontend Developer: Anna Larson
Frontend Developer: Elan Bartholomew
Executive Producer: Corey Hankey
Production Company: 40 Acres and a Mule
Delivery Service: deliver
Director: Spike Lee
Chief Financial Officer: Heather Parish
Producer: Mike Ellis
Director of Photography: Kerwin Devonish
Editorial: PS260
Editor: Maury Loeb
Assistant Editor: Paul Rummerfield
Head of Production: Laura Lamb Patterson
Executive Producer: Zarina Mak
Graphics: PS260 Finishing
Graphics: Patrick Lavin
Online: PS260 Finishing
Online: Margaret Yang
Color: Company 3
Senior Colorist: Tim Masick
Senior Producer: Kevin Breheny
Sound: Plush
Senior Mixer: Rob Fielack
Managing Director: Stephen Schmidt
