Classic FM: You May Not Know The Name, But You Will Know The Music by Mr President

Agency: Mr President
Client: Classic FM
Date: Aug 2017
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Entertainment group Global is marketing the 25th anniversary since the launch of Classic FM with a campaign that highlights how most people will be moved by orchestral music, although they may not have a clue what most tunes are called.

‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President. The campaign comprises a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture.

As the pieces play, typography describes the mood, memories and scenes they evoke, without revealing the actual title. For instance, as Samuel Barber’s Adagio for Strings plays, the text types “The ‘Soldier-runs-back-to-save-his-best-friend’ Symphony, presumably as a nod to its use in the film Platoon.

Credits

Executive creative director & partner Jon Gledstone

Creatives Sarah Hardcastle & Elliot Shiels

Planning Director Kenny Nicholson

Account handlers Shahla Lilani, Hannah Partridge, Tom Trevelyan

Senior Producer James Fricker

Media buying agency Direct

Production company Mr. President

Head of design Dan Viveiros

Animator David Clulow

Audio post-production company Wave

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