Entertainment group Global is marketing the 25th anniversary since the launch of Classic FM with a campaign that highlights how most people will be moved by orchestral music, although they may not have a clue what most tunes are called.
‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President. The campaign comprises a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture.
As the pieces play, typography describes the mood, memories and scenes they evoke, without revealing the actual title. For instance, as Samuel Barber’s Adagio for Strings plays, the text types “The ‘Soldier-runs-back-to-save-his-best-friend’ Symphony, presumably as a nod to its use in the film Platoon.
Executive creative director & partner Jon Gledstone
Creatives Sarah Hardcastle & Elliot Shiels
Planning Director Kenny Nicholson
Account handlers Shahla Lilani, Hannah Partridge, Tom Trevelyan
Senior Producer James Fricker
Media buying agency Direct
Production company Mr. President
Head of design Dan Viveiros
Animator David Clulow
Audio post-production company Wave