Hoare Lea: Brand identity by Mr B & Friends

Client: Hoare Lea
Date: Jan 2018
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A bold new marque and contemporary design style has been unveiled for engineering consultancy Hoare Lea by creative and digital agency Mr B & Friends. The brand grew from the company’s newly defined values and vision and is grounded in an authentic internal culture that has ensured Hoare Lea’s new look rings true with both its people and clients, and showcases exactly what the firm offers to the world.

With a turnover of approximately £80m, more than 800 employees and 62 partners, Hoare Lea has worked on high-profile projects across the world, including: Heathrow Airport's new terminal 2A, the Royal Birmingham Conservatoire, Oxford Westgate shopping centre, the redeveloped Chelsea Barracks and Hazza Bin Zayed Stadium in Abu Dhabi.

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Agency: CP+B
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