Vauxhall: advert-top-1 by Mother
- Location:
Vauxhall is rolling out a new campaign to plug its Crossland X SUV today (30 June), having enlisted Mother to create a humorous spot featuring hard working mums who may end up wearing their pyjamas all day, but do so with swagger.
The ad, which was produced by music director Jake Nava, features slow motion shots of the Pyjama Mamas brushing off the glares of the haterz in the supermarket, at the coffee shot and at the school gates.
Their ‘’jam jar’ is the Crossland X, which is spotlighted doing donuts around an empty car park as the sun sets. The track ‘Pajamas All Day’ by Las Vegas-based MC/DJ brothers Dan and Jim Kehoe was chosen for the soundtrack.
Credits
Creative Agency: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Producer: Mother
Production Company: The Mill
Colourist: Dave ‘Luddy’ Ludlam
2D Lead: Brad Wood
2D Artists: Sole Martin, Gav Marler, James Pratt
Executive Producer: Misha Stanford-Harris
Music Supervision: Dave Bass at We Are Theodore
Music Track: Pajamas All Day by Hardnox
Sound House: Grand Central
Sound Design: Munzie
Edit House: Final Cut
Editor: Ben Stephens
Editor Asst: Elyse Raphael
