Ted: AI Therapy by Mother

Agency: Mother
Client: Ted
Date: Apr 2018
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Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues.

Set in the year 2118, the film from Mother stars The Thick of It’s Rebecca Front and W1A’s Hugh Skinner as therapist and bot respectively. Front explains to camera how the “third generation” of AI bots have taken on human form and despite their immense successes, are experiencing the human plague of “privilege”.

“They’ve grown up wealthy and educated, and without any real purpose they’ve gravitated towards fields like art and DJ-ing, and that’s just made them more miserable,” she explains.

The film’s colouring captures the bright, futuristic silks worn by the cast and the stylish interiors of the therapist’s office.

Credits

A Mother London Production

Written By

James Ross-Edwards

Directed By

Emerald Fennell & Chris Vernon

Cast

Judith - Rebecca Front

Archie - Hugh Skinner

Robot 1 - Monet Huie

Robot 2 - Jo Jo Pearson

Crew

Producer - Josh Hillman

Director Of Photography - Benjamin Kracun

1st Assistant Director - Emma Pounds

Production Design - Jessica Sutton

Hair & Makeup - Sally Miura

Wardrobe - Naomi Hodgkin

Casting - Ali Fearnley

Focus Puller - Paul Joseph Dain

Loader - Stephanie Kennedy

Gaffer - Richard Burnell

VFX Supervisor - Jon Trussler

Sound Operator - Will Morely

Production Assistant - Georgie Orpin

Art Assistant - Carlota Cabera

Playback Operator - Mickey Richards

DIT - Huw Caddy

Grip - Jack Jackson

Spark - Thomas Northam

Runner - Charlie Woods

Post-Production

Editor - Myles McAuliffe

VFX - Coffee & TV

Grade - Simona Cristea @ Coffee & TV

Music - Jon Clarke @ SIREN Music

Sound - Jack Hallett @ Factory Studios

Design - Jon Gregory

Agency

Agency Producer – Yuki Yamakado

Assistant Agency Producer – Julia Fish

Strategist – Imogen Carter

Legal – Evan Graham & Rollo Price

Executive Producers

Mike Clear

Matt Craigie Atherton

Ana Balarin

Hermeti Balarin

Special thanks to Danielle Moudaber, Panalux and Movietech.

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IKEA: Ghosts by Mother

Added 23 April 2018
Agency: Mother
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