The Drum Awards for Marketing - Extended Deadline

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Agency: Mother
Client: Nokia
Date: Mar 2018
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From being chased by school bullies and calling for help as school kids, to being broken down in the middle of nowhere and desperately calling for help as adults. Through the trials and tribulations of their lives, we see how this is a phone that we can all rely on. Both in the past with their 3310s and in the present with their new Nokia 7s. It’s in the present where the film culminates. As the tables turn, it’s the other friend who now need help with a lift to the hospital for the birth of his son. The film ends with the campaign line ‘When we rely on one another, we need a phone that we can rely on.’

Credits

Creative agency – Mother

Creative – Mother

Strategy – Mother

Director – Justin Chadwick

Production Company – Tomboy Films

Producer – Barnaby Spurrier

Editor – Rick Russell, Final Cut

Post – Amy Richardson at MPC

Sound – Sam Robson 750mph

Music – The Maccabees ‘Pelican’

Placement – Global online