Client: Ikea
Date: Sep 2017
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To announce Ikea’s new store in Sheffield, the brand is showing local homes preparing for the arrival of 'The Wonderful Everyday'. Clothing, books, and other contents float, suspended in anticipation of the wonderful home storage solutions to come.

Credits

Photographers Agent: Mini Title

Photographer: Carl Kleiner

Producer: Ellie Robertson

Photographers assistants: Guillaume Blondiau, Eddie Blagbrough

Stylist/Set designer: Gemma Tickle

Stylist assistants: Georgia Coleman, Millie Tennant

Advertising agency: Mother, London

Executive creative directors: Ana Balarin, Hermeti Balarin

Art director: Anthony Montagne, Oli Rimoldi

Copywriter: Anthony Montagne, Oli Rimoldi

Print producer: Bertie Gulliver

Project director: Emma Hodson

Account director: Matthew Taylor, Alex Shaw

Published: September 2017