Walmart and American Red Cross: advert-body-1 by Mono

Walmart's ‘American Red Cross: Better Together,’ created by Mono, came about to help the thousands of people affected by Hurricane Harvey in Texas.

The agency quickly put together a video to promote relief efforts, which the retailer said that for every dollar donated to Red Cross at Walmart or at Walmart.com, they will match two times its value.

Using the recognizable soul classic, “Lean on Me,” the spot shows images of flood victims and rescuers helping each other. The message, that Wal-Mart will double their customers' donations, communicates that everyone is in this together.