Merseyside Police: advert-body-3 by MMP Global

Merseyside Police’s Mounted Section is the UK’s oldest mounted police service, at over 130 years old. APS Group’s agency (MMP Global) was tasked with creating a new brand positioning, identity and advertising campaign to help raise awareness of the section and engage local corporations to gain sponsorship of the horses to help safeguard the section’s future.

The ‘Stand Tall’ campaign involves a bold new identity which is heavily influenced by the river Mersey, streets, communities, Liver Birds and of course the horses themselves. The advertising campaign includes a visually striking photographic approach that sees the horses standing proud and tall in the communities they serve.