Klarna: The Four Quarter-Sized Cowboys by MIRIMAR
- Location:
On Sunday (7 February) the global shopping and payment service Klarna revealed its first-ever Big Game campaign. ‘The Four Quarter-Sized Cowboys’ spot was created with LA-based creative agency Mirimar.
A comedic and harmony-filled adventure of four unlikely cowboys, it featured actress and comedian Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with their own distinct style and personality.
Riding into a modern-meets-classic Western town, the quartet discover and purchase the perfect pair of cowboy boots, illustrating why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop.
The characters played by Rudolph personify Klarna’s 'Pay in 4’ offering, which enables customers to shop anywhere online and pay in four, interest-free payments.
Credits
Brand: Klarna
Agency: Mirimar
Client: Klarna
CMO: David Sandstrom
VP of Marketing: Daniel Jontén
Head of Marketing, U.S: Megan Gokey
Brand Lead: Joel Sussman
Marketing Manager: Jana Bertram
Social Lead: Mary Manzo
PR Lead: Sarah Ponthieu
Strategy: Olivia Butter
Design Leads: Camilla Birkström & Matthew Wenger
Copywriter: Camille Muson
Production Lead: Leo Holte
Head of Brand Studio US: Liz Beebe
Agency: Mirimar - Los Angeles
Founder & Chief Creative Officer: John McKelvey
Co-founder & Managing Director: Luke McKelvey
Creative Director: Jon Marshall
Creative Director: Johan Arlig
Design Director: Mariola Bruszewska
Head of Production: Kristine Ling
Executive Producer, Stills: Miranda Kendrick
Group Account Director: Lily Waters
Group Account Director: Alyssa Ramsey
Business Affairs: Nancy Espinal
Production: Biscuit Filmworks
Director: Andreas Nilsson
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Sean Moody
Producers: Karen O’Brien / Jay Veal
Production Supervisor: Jen Berry
DP: Alexis Zabe
Production Designer: Alexis Ross
Costume Designer: Christina Blackaller
Editorial: Cabin
Editor: Chan Hatcher
Assistant Editor: Connie Chuang
Managing Partner: Carr Schilling
Head of Production: Liz Lydecker
Executive Producer: Adam Becht
Senior Producer: Michelle Dorsch
Visual Effects: Kevin
Tim Davies - Executive Creative Director/Partner
Mike Dalzell - Head of CG
Sue Troyan - Sr. Executive Producer / Partner
Jami Schakel - Sr. VFX Producer
Andrew Cowderoy - VFX Producer
3D
Carl Harders
Matt Longwell
Bryan Repka
2D
Robert Murdock
Susanne Scharping
Tim Bird
Audio Finishing + Additional Sound Design: Barking Owl
Creative Director: Kelly Bayett
Executive Creative Producer: Ashley Benton
Sound Design + Mix: Mike Franklin
Music + Sound Design: Walker
Executive Producers: Sara Matarazzo / Stephanie Pigott
Music Producer: Danielle Soury
Telecine: Company 3
Colorist: Sofie Borup
Producer: Alexandra Lubrano
Stills Photography
Photographer: Zach Gold
Producer: Michael ‘Skiny’ Power, Cowboys An Indians
Production Designer: Michael Sturgeon
Media Agency: Noble People
Digital and Social Agency: Movement Strategy
PR Agency: 160/90
