The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: May 2018
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'That’s Not Right' highlights the crazy and the weird feelings that you get when you see someone taking a carpet shower, and finger dipping.

The spot uses this to juxtapose Mint’s cheap mobile offering as 'too good to be true', with the aim of convincing customers tired of the big mobile providers' consumer behavior to switch.

Credits

David Glickman – CEO

Tyler Leshney – President

Aron North – SVP Marketing & Creative

Tanya Song – Sr. Director Creative Services

Jessica Prentice – Creative Director

Casey Lombardo – Sr. Copywriter

Production: Ruffian

Director: Evan Silver

Line Producer: Ryan Ennis

Director of Photography: Mischa Lluch

Production Designer: Dan Butts

Executive Producer: Robert Herman

Edit: Cut + Run

Animation: Jogger

Music/Sound: Beacon Street