The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
11 votes

Good Chemistry, a producer of "craft cannabis," has launched a new initiative with a new campaign and website on the heels of the launch of STATS, their consumer evaluation guide, similar to the multi-step process for evaluating wine. The new ad campaign showcases the people and the plants behind the finest flower grown in the industry. The Craft of Cannabis campaign was developed by branding expert Michael Markowitz, president of Michael Markowitz + Associates, whose clients have included, among others, Panera Bread, Anheuser Busch and Universal Studios.

Credits

Good Chemistry

Michael Markowitz + Associates