Philco: advert-body-2 by Mercado McCann
- Location:
Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to create its first campaign for Philco home appliance brand.
Credits
Client: Philco.
TVC: Euthanasia
General creative directors: Martin Mercado / Darío Rial / Diego Tuya.
Creative directors: Nicolás Massimino, Nicolás Ochoa
Client service: Agustín Coste/ Agustín Castellanos/ Sofía Medina.
Agency Production: Agustín Borgognoni/ Felipe Calviño.
Production house: Landia
Film direction: Julián Fernandez
Art direction: Camila Perez
Executive production: Adrián D´Amario
Producer: Lucio Fiorentini
Photography direction: Mex Ledesma
Editing: Michelle Gualda
Post-production: Sergio Pickelny
Sound production: Elefante Resonante
Music Band: Papa Music
Client approval: Marcelo Romeo