Alaska Airlines: advert-top-1 by Mekanism
- Location:
After recently completing its merger with Virgin Airlines, Alaska Airlines has landed a new campaign, ‘Alaska Airlines: That’s How We Fly,’ created by Mekanism.
Each spot in the campaign is designed to resolve a misconception people may have about the airline, from where they fly to in-air amenities. 'Lumberjack,' the first spot in the campaign, reminds flyers that Alaska Airlines goes to more destinations than just Alaska, and transports more than just lumberjacks – it actually connects the West Coast to the world with over 1,200 daily flights and its global partner network.
‘FOMO’ and ‘Power Move’, two of the five new spots, showcase how in-seat power and free text/messaging shouldn’t be reserved solely for those flyers with status. They also state that finding inexpensive airfare shouldn’t mean your flight can’t be affordable and enjoyable.
Mekanism and Alaska Airlines will release additional spots before the end of the month, speaking to value, global partners, and California travel.
Credits
Alaska Brand Team
Chief Commercial Officer: Andrew Harrison
VP, Marketing: Sangita Woerner
Managing Director, Marketing & Advertising: Natalie Bowman
Director, Product Marketing: Elliott Pesut
Mekanism
President/CEO: Jason Harris
Founder/Executive Creative Director: Tommy Means
Creative Director: Hart Rusen
Creative Director: Laura Wimer
Associate Creative Director: Andy Corbett
Jr. Copywriter: Caroline Johnson
Chief Operating Officer: Mike Zlatoper
Managing Director, Seattle: Lisa Zakroff
Sr. Brand Manager: Mellie Lutz
Head of Strategy, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Producer: Megan Ubovich
Junior Producer: Kara Bello
Epic Signal
Director of Social Strategy: Josh Druding
Senior Social Strategist: Amy Jones
Copywriter: Christina Semak
Art Director: Joe Nemec
Senior Producer: Joey Segrove
Production Company: RESET Content
Director: Vesa Manninen
DOP: Chris Mably
Executive Producer: Deannie O'Neil
Editorial: Cabin Editing Company
Editor: Lucas Spaulding
Assistant Editor: Brian Meagher
Producer: Michelle Dorsch
Managing Partner / EP - Carr Schilling
VFX: The Shed
Managing Director: Paul O'Shea
Telecine: Katie Jordan
Telecine Producer: Amy Redfern
Flame: Miles Essmiller
CG: Yama Yuichiro, Mark Wurts
Motion Graphics: Nhi Vo
VFX Producer: Brian Friel
Music: New Math
Managing Partner/EP: Kala Sherman
Creative Director: David Wittman
Composer: Casey Smith
Mix/Sound Design: Lime Studios
Mixer: Rohan Young, Mark Meyuhas
EP: Susie Boyajan
Producer: Kayla Phungglan