The Drum Awards for Marketing - Extended Deadline

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Agency: Mekanism
Date: Nov 2017
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After recently completing its merger with Virgin Airlines, Alaska Airlines has landed a new campaign, ‘Alaska Airlines: That’s How We Fly,’ created by Mekanism.

Each spot in the campaign is designed to resolve a misconception people may have about the airline, from where they fly to in-air amenities. 'Lumberjack,' the first spot in the campaign, reminds flyers that Alaska Airlines goes to more destinations than just Alaska, and transports more than just lumberjacks – it actually connects the West Coast to the world with over 1,200 daily flights and its global partner network.

‘FOMO’ and ‘Power Move’, two of the five new spots, showcase how in-seat power and free text/messaging shouldn’t be reserved solely for those flyers with status. They also state that finding inexpensive airfare shouldn’t mean your flight can’t be affordable and enjoyable.

Mekanism and Alaska Airlines will release additional spots before the end of the month, speaking to value, global partners, and California travel.

Credits

Alaska Brand Team

Chief Commercial Officer: Andrew Harrison

VP, Marketing: Sangita Woerner

Managing Director, Marketing & Advertising: Natalie Bowman

Director, Product Marketing: Elliott Pesut

Mekanism

President/CEO: Jason Harris

Founder/Executive Creative Director: Tommy Means

Creative Director: Hart Rusen

Creative Director: Laura Wimer

Associate Creative Director: Andy Corbett

Jr. Copywriter: Caroline Johnson

Chief Operating Officer: Mike Zlatoper

Managing Director, Seattle: Lisa Zakroff

Sr. Brand Manager: Mellie Lutz

Head of Strategy, West: Jeremy Daly

Communications Strategy Director: John-James Richardson

Head of Production: Kati Haberstock

Producer: Megan Ubovich

Junior Producer: Kara Bello

Epic Signal

Director of Social Strategy: Josh Druding

Senior Social Strategist: Amy Jones

Copywriter: Christina Semak

Art Director: Joe Nemec

Senior Producer: Joey Segrove

Production Company: RESET Content

Director: Vesa Manninen

DOP: Chris Mably

Executive Producer: Deannie O'Neil

Editorial: Cabin Editing Company

Editor: Lucas Spaulding

Assistant Editor: Brian Meagher

Producer: Michelle Dorsch

Managing Partner / EP - Carr Schilling

VFX: The Shed

Managing Director: Paul O'Shea

Telecine: Katie Jordan

Telecine Producer: Amy Redfern

Flame: Miles Essmiller

CG: Yama Yuichiro, Mark Wurts

Motion Graphics: Nhi Vo

VFX Producer: Brian Friel

Music: New Math

Managing Partner/EP: Kala Sherman

Creative Director: David Wittman

Composer: Casey Smith

Mix/Sound Design: Lime Studios

Mixer: Rohan Young, Mark Meyuhas

EP: Susie Boyajan

Producer: Kayla Phungglan