Apple: Meet iPhone X

Client: Apple
Date: Sep 2017
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Apple's main reveal video for the much-awaiting iPhone X features visuals of swirling liquid confined to the phone’s full width screen. In classic Apple fashion, the phone is displayed with pops of colour against a white background and features a fresh pop soundtrack (in this case, ‘Best Friend’ by Sofi Tukker) however the longer cut of the ad includes people demonstrating some of the contraption's unique capabilities, such a durable glass screen, Face ID and personalised, animated emojis.