Seniorlink: My Wish by Mechanica

Agency: Mechanica
Client: Seniorlink
Date: Nov 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

This is a heartwarming new campaign from Seniorlink, the parent company of Caregiver Homes, and their AOR, creative agency Mechanica, celebrating National Family Caregivers Month. This campaign follows the success of SeniorLink's “Thank You Caregiver Nation” campaign last year and continues the ongoing effort to support the over 50 million family caregivers around the country.

The guiding insight behind the campaign is that people diagnosed with early onset Alzheimers are primarily concerned not for themselves, but for their caregivers. Therefore, Mechanica chose to highlight someone with this diagnosis and their concern expressed to their friends and family for their caregiver.

The spot, “My Wish” features the story of Pam, a woman diagnosed with early-onset Alzheimer’s and her husband, Bob, who is her caregiver. This campaign will run on Facebook and Seniorlink's Youtube channel throughout November.

Credits

Client: Seniorlink

Laurie Gillis, Director of Marketing, Seniorlink

Mary Gallagher, SVP and CMO, Seniorlink

Production: Parallax Productions

Director: Alan Chebot

Producer: Jessica Hennessy, Jessie Torrance

Director of Photography: Taylor Toole

Editing: Taylor Toole

Agency: Mechanica

Creative Director: Jim Garaventi

Writer: Jim Garaventi, Ted Jendrysik

Art Director: Fernando Pino, Jim Amadeo

Brand Director: Emily Grimes

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