Sherwin-Williams: Epiphany by McKinney

Agency: McKinney
Date: Apr 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

With the help of production house Psyop, McKinney recently created a whimsical and colorful spot for Sherwin-Williams to promote the brand's Emerald line of premium paint. Using an articulated robot arm named Spike and a Phantom camera that shot footage at 900-4000 frames per second, the team was able to use on-set editing software to bring the visual narrative to life. A behind-the-scenes video explains how the agency and its partners used different technologies to turn their idea into a reality.

Credits

Chief Creative Officer: Jonathan Cude

Group Creative Directors: Jenny Nicholson, Owen Tingle

ACD, Art Director: Jordan Eakin

ACD, Copywriter: David Sloan

Group Account Director: Lisa Hughes

Account Director: Lindsley Laham

Account Supervisor: Mandy Gatton

Project Manager: Kanika Pendergrass

Executive Producer: Josh Eggleston

Director of Media: Swap Patel

Associate Media Director: Katie Swicegood

Media Supervisor: Virginia Crotty

Media Planner: Alex Grimm

Media Planner: Jimmy Patel-Nguyen

Production Company: PSYOP

Directed by: PSYOP

Creative Director: Eben Mears

Music: Beacon Street Studios

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SmartWheels by VCCP

Added 21 October 2017
Agency: VCCP
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