Green & Black's: advert-body-1 by mcgarrybowen
- Location:
Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.
Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.
The spot is accompanied by The Delfonic's track 'Ready or Not'.
Maximilian Adams, senior brand manager at Green & Black’s, explained the reimagined fairytale aims to "showcase that our new G&B Velvet edition is a smooth, more accessible dark chocolate" with through the concept 'Dark but different'.
Credits
ECD: Paul Jordan & Angus Macadam
Creative Directors: Simon Connor & Stephen Cross Agency Producer: Elaine Coyle
Business Director: Brendan Taylor
Account Director: Henry Carless
Director: Dorian & Daniel
DOP: Andre Chemetoff
Prod. Co: Academy Films
Producer: George Saunders & Lizie Gower
Project Manager: Bugs Hartley
Post Production: Electric Theatre Collective Grade: Seamus O’Kane @ The Mill
Flame Artist: Giles Cheetham
Post Producer: Josh Robinson
Edit: Art Jones @ Work Editing
Sound: Wave Sound Studios
Sound Engineer: Jack Sedgwick
Music: Ready or Not by Hazel Tratt
Composer: Hazel Tratt
