United States Tennis Association: US Open Experience by mcgarrybowen Chicago

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The USTA’s “You In?” campaign for the US Open takes the experience of the Open to the streets of New York – literally. To express the Open’s unique blend of grit and glamor that only could happen in New York, the campaign features the world-class stars of tennis playing across the buildings of New York City.

To capture the footage of a 15-story Roger Federer, and other greats, smashing returns and slamming serves, giant projectors were wheeled through the city in the middle of the night across a number of iconic neighborhoods through New York City, including projecting onto the Brooklyn Bridge.


Chief Creative Officer: Ned Crowley

Executive Creative Director: Kurt Fries

Group Creative Directors: Lee Remias, Kevin Thoem, Lara Herzer

Creative Director: Mike Wegener

Group Managing Director: Robin Osborne, Tom Smith

Account Director: Kristen Eglitis

Account Executive: Lindsey Mohlmen

Strategy Director: Chris Robertson

Executive Producer: Steve Ross

Producer: Madeline Gorman

Dir of Broadcast Affairs: Joann Baker

Business Manager: Kiki Powell

Production Company: 1stAveMachine

Director: Roman Rutten

Production Comp Producers: Sam Penfield; Peter Repplier

Media credits:

Digital agency: Horizon

OOO agency: Spero

Footage Projects/Locations:

"Angelique Kerber action” is 116 Mercer St.

“Angelique Kerber win” is the USTA Center.

“Rafael Nadal” is 4 Morton St.

“Roger Federer” is El Luchador Restaurant 87 South St.

“SimonaHalepAction” is 281 Bleeker St

“You in” is the Brooklyn Bridge.

“Venus Williams” is the High Line.