The USTA’s “You In?” campaign for the US Open takes the experience of the Open to the streets of New York – literally. To express the Open’s unique blend of grit and glamor that only could happen in New York, the campaign features the world-class stars of tennis playing across the buildings of New York City.
To capture the footage of a 15-story Roger Federer, and other greats, smashing returns and slamming serves, giant projectors were wheeled through the city in the middle of the night across a number of iconic neighborhoods through New York City, including projecting onto the Brooklyn Bridge.
Chief Creative Officer: Ned Crowley
Executive Creative Director: Kurt Fries
Group Creative Directors: Lee Remias, Kevin Thoem, Lara Herzer
Creative Director: Mike Wegener
Group Managing Director: Robin Osborne, Tom Smith
Account Director: Kristen Eglitis
Account Executive: Lindsey Mohlmen
Strategy Director: Chris Robertson
Executive Producer: Steve Ross
Producer: Madeline Gorman
Dir of Broadcast Affairs: Joann Baker
Business Manager: Kiki Powell
Production Company: 1stAveMachine
Director: Roman Rutten
Production Comp Producers: Sam Penfield; Peter Repplier
Digital agency: Horizon
OOO agency: Spero
"Angelique Kerber action” is 116 Mercer St.
“Angelique Kerber win” is the USTA Center.
“Rafael Nadal” is 4 Morton St.
“Roger Federer” is El Luchador Restaurant 87 South St.
“SimonaHalepAction” is 281 Bleeker St
“You in” is the Brooklyn Bridge.
“Venus Williams” is the High Line.