Burt's Bees: I Am Not Synthetic by mcgarrybowen

Agency: mcgarrybowen
Client: Burt's Bees
Date: Oct 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Burt’s Bees, a company built from simple beeswax-based balms, is introducing the biggest product launch in company history – Burt’s Bees Beauty – a full line of cosmetics made with natural ingredients.

The accompanying launch campaign from Mcgarrybowen, titled ‘I Am Not Synthetic’ announces the brand’s entry into the beauty category. It features women being empowered by the products and the natural ingredients used in those products. The campaign encourages women to embrace their genuine beauty – and think carefully about the products they’re using to look and feel their natural best.

The tag is meant to show that safe, effective and natural beauty products are available to everyone at a reasonable price point.

Credits

Client: Burt's Bees

Agency: mcgarrybowen

Chief Creative Officer Chicago: Kurt Fries

Creative Director, Art: Allison Miller

Creative Director, Copy: Kelly Jenkins

Senior Art Director: Allison Bulow

Copywriter: Kristen Manias

Director of Content Production: Steve Ross

Senior Producer: Justin Lee

Music Licensing Supervisor: Stephen Stallings

Director of Business Affairs: Joann Baker

Business Manager: Jillian Wisniewski

Group Managing Director: Lindsey Schmidt

Account Director: Nicole Elfstrom

Account Executive: Samantha Lieberman

Chief Strategic Officer: Conner Huber

Production Company: Superprime Films

Executive Producer: Rebecca Skinner

Director: Loren Denis

Post Production: Nomad Editing Company

Editor: Amanda Moreau

Post Producer: Sheena Wagaman

Color Artist: Ron Sudul - Nice Shoes

Audio Engineer: Marina Bacci - Optimus

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