Burt's Bees: I Am Not Synthetic by mcgarrybowen
- Location:
Burt’s Bees, a company built from simple beeswax-based balms, is introducing the biggest product launch in company history – Burt’s Bees Beauty – a full line of cosmetics made with natural ingredients.
The accompanying launch campaign from Mcgarrybowen, titled ‘I Am Not Synthetic’ announces the brand’s entry into the beauty category. It features women being empowered by the products and the natural ingredients used in those products. The campaign encourages women to embrace their genuine beauty – and think carefully about the products they’re using to look and feel their natural best.
The tag is meant to show that safe, effective and natural beauty products are available to everyone at a reasonable price point.
Credits
Client: Burt's Bees
Agency: mcgarrybowen
Chief Creative Officer Chicago: Kurt Fries
Creative Director, Art: Allison Miller
Creative Director, Copy: Kelly Jenkins
Senior Art Director: Allison Bulow
Copywriter: Kristen Manias
Director of Content Production: Steve Ross
Senior Producer: Justin Lee
Music Licensing Supervisor: Stephen Stallings
Director of Business Affairs: Joann Baker
Business Manager: Jillian Wisniewski
Group Managing Director: Lindsey Schmidt
Account Director: Nicole Elfstrom
Account Executive: Samantha Lieberman
Chief Strategic Officer: Conner Huber
Production Company: Superprime Films
Executive Producer: Rebecca Skinner
Director: Loren Denis
Post Production: Nomad Editing Company
Editor: Amanda Moreau
Post Producer: Sheena Wagaman
Color Artist: Ron Sudul - Nice Shoes
Audio Engineer: Marina Bacci - Optimus
