Mastercard: advert-top-1 by McCann XBC
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Mastercard launched a new ad spot featuring Two Broke Girls actress Kat Dennings and famed NFL quarterback Joe Montana to help kick off the holiday shopping season with Masterpass. The spot is titled 'Masterpass Pass.'
The spot drives home the point that Masterpass is a digital wallet that simplifies the checkout process with one secure account, working across all channels and devices. The holiday shopping season can be stressful, and Masterpass can help master the season by delivering a safe, simple and secure way to pay.
The launch of the new ad spot entails a fully integrated marketing and communications approach that leverages broadcast and digital channels to relay a humorous look at the holidays from food to shopping to holiday jingles. It’s an overt, blatant Masterpass integration in a fun and intentional manner, all in the spirit of 'Priceless.'
Credits
Joyce King Thomas – Chairman, Chief Creative Officer
Pete Jones – Executive Creative Director
Joel Rodriguez – Executive Creative Director
Winslow Dennis – SVP, Executive Producer
Erica Herman – EVP, Global Strategy Director
Nicolas Guzman – Managing Director, McCann XBC
Jesse Lunenfeld – VP, Account Director
Danielle Korn – EVP, Director of Broadcast Production
Kimberly Kress – SVP, Director of Talent Partnerships
Gordon Corte – Talent Manager
