Coca-Cola China: Coca-Cola China Sticking Together by McCann Worldgroup
- Location:
Coca-Cola aswanted a fresh festive advertising approach for CNY that aimed to reinvigorate the customary rituals of CNY through the theme of “Sticking Together” in its latest “Taste the Feeling” communication.
In Coca-Cola’s film this year, by McCann Worldgroup, the brand reunites the audience with the Clay Dolls characters, but adds a new mix to the equation - another iconic figure of festivity - the snowman.
Credits
Credits – McCann
Creative Directors: Jeremy Guo & Hesky Lu
Account Management: Cia Hatzi, Felicia How, Sophia Guo
Creative Planner: Jay Caplan
Senior Art Director: Kris Yang
Senior Copywriter: Billy Liao
Agency Producer: Alison Lin
TVC Production House: Animal Factory Films
TVC Post Production House: MPC Shanghai
TVC Director: Augusto de Fraga
Packaging Design Production House: Ember Lab
