Coca-Cola China: advert-body-2 by McCann World Group Shanghai
- Location:
Coca-Cola, in partnership with McCann Shanghai, has launched their annual Chinese New Year campaign, featuring evolved and refreshed versions of their iconic Clay Dolls, which have become synonymous with the annual celebration and the brand.
Last year’s Chinese New Year campaign saw Coca-Cola hit a record high in terms of volumes and brand love scores. For 2018, the Clay Dolls are depicted in scenarios that bring families together for genuine moments of happiness.
The campaign also continues the use of virtual Red Packets, which Coca-Cola launched on the Alipay platform last year, where consumers click to win real money – with amounts ranging from 0.1 to 99 RMB. Since its release two weeks ago, more than 6,600,000 Red Packets have been given away. This number is expected to dramatically rise leading up to Chinese New Year.
Credits
Agency
McCann Shanghai
Coca-Cola Asia Pacific Account Head: Cia Hatzi
Coca-Cola Regional Executive Creative Director: Nora Manjit
Executive Creative Director: Michael Li
Senior Account Director: Felicia How
Senior Account Manager: Sophie Zhu
Creative Planner: Jay Caplan
Senior Art Director: Alair Qu
Copywriter: Yitian Yang
Agency Producer: Canossa Fong
TVC Production House
Carrot Films
TVC Post Production House
MPC Shanghai
TVC Director: Yu Yong Kim Packaging
Design Production House
MPC Shanghai