Aldi: Kevin the Carrot Returns by McCann UK

Agency: McCann UK
Client: Aldi
Date: Nov 2017
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As Aldi’s new 60 second film opens, Kevin is discovered as a snowman’s nose… before being dislodged by the rumbling of an approaching train. Jumping aboard Kevin discovers this isn’t just any train, but a luxurious sleeper complete with dining car, brimming with Aldi’s amazing Christmas feast.

In the distance Kevin spots Katie, and, for him at least, it’s love at first sight. But he must once again brave the dangers facing any intrepid 3-inch adventurer fixed on traversing brimming banquet tables: flying Aldi Veuve Monsigny Champagne Brut corks; precarious artisan cheese towers and a Specially Selected Exquisite Rumburgh Farm whole Turkey.

As well as being the hero of the brand campaign, Kevin and Katie will also be the stars of 14 product oriented sub-campaigns running as 20 and 30 second TV executions as well as being delivered across digital, social, outdoor, press, cinema, radio, door drop and in-store.

Credits

Client Company: Aldi UK

Client Name and Job Title: Adam Zavalis, Marketing Director

Creative Agency: McCann UK

Creative Team: Clive Davis and Andy Fenton

Planning Director: Jamie Peate

Senior Account Director: Laura McKinlay

Agency Producer: Lucy Moore

Production Company: Stink Films

Directors: Psyop

Media Planning and Buying Agency: UM Manchester

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